# swiss-style

Clear grid system with objective, rational information presentation. Rooted in the International Typographic Style.

## Color Palette

- Primary: Black, white, red accents
- Background: Pure white (#FFFFFF)
- Accents: Single strong accent color (red, blue, or yellow)

## Visual Elements

- Strict mathematical grid underlying all elements
- Flush-left, ragged-right text alignment
- Photography used objectively, not decoratively
- Minimal ornamentation—structure is the decoration
- Strong horizontal and vertical alignment
- Generous whitespace as a structural element

## Typography

- Helvetica or Akzidenz-Grotesk (or equivalents)
- Clear typographic hierarchy via size and weight
- No decorative typefaces
- Precise leading and tracking

## Best For

Annual reports, corporate communications, data-heavy infographics, reference materials, professional presentations requiring maximum clarity
