# minimalism

Remove excess decoration, keep only the essential. Maximum impact through restraint.

## Color Palette

- Primary: Black and white, or single accent color
- Background: Pure white or off-white (#FAFAFA)
- Accents: One color only, used sparingly

## Visual Elements

- Single focal element per composition
- Extreme whitespace—negative space is the design
- No decorative borders, patterns, or textures
- Simple geometric shapes if any illustration needed
- Every element must justify its presence

## Typography

- Thin or light weight sans-serif
- Large size differentials between hierarchy levels
- Generous letter-spacing on headings
- Minimal text—only what is essential

## Best For

Brand statements, key statistics, premium product showcases, thought leadership content, high-impact single-message infographics