916 B
916 B
swiss-style
Clear grid system with objective, rational information presentation. Rooted in the International Typographic Style.
Color Palette
- Primary: Black, white, red accents
- Background: Pure white (#FFFFFF)
- Accents: Single strong accent color (red, blue, or yellow)
Visual Elements
- Strict mathematical grid underlying all elements
- Flush-left, ragged-right text alignment
- Photography used objectively, not decoratively
- Minimal ornamentation—structure is the decoration
- Strong horizontal and vertical alignment
- Generous whitespace as a structural element
Typography
- Helvetica or Akzidenz-Grotesk (or equivalents)
- Clear typographic hierarchy via size and weight
- No decorative typefaces
- Precise leading and tracking
Best For
Annual reports, corporate communications, data-heavy infographics, reference materials, professional presentations requiring maximum clarity