30 lines
916 B
Markdown
30 lines
916 B
Markdown
# swiss-style
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Clear grid system with objective, rational information presentation. Rooted in the International Typographic Style.
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## Color Palette
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- Primary: Black, white, red accents
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- Background: Pure white (#FFFFFF)
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- Accents: Single strong accent color (red, blue, or yellow)
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## Visual Elements
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- Strict mathematical grid underlying all elements
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- Flush-left, ragged-right text alignment
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- Photography used objectively, not decoratively
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- Minimal ornamentation—structure is the decoration
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- Strong horizontal and vertical alignment
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- Generous whitespace as a structural element
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## Typography
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- Helvetica or Akzidenz-Grotesk (or equivalents)
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- Clear typographic hierarchy via size and weight
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- No decorative typefaces
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- Precise leading and tracking
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## Best For
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Annual reports, corporate communications, data-heavy infographics, reference materials, professional presentations requiring maximum clarity
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